How to Set Up an Affiliate Marketing Program for Small Businesses

If you already have a business or product that you sell, you will go into that niche. If you’re starting from scratch, you will need to brainstorm different things you’re interested in promoting. Narrowing your niche allows you to create content and build a following. With over €200m global sales made through Awin Access since its launch, affiliate marketing has become a legitimate route to growth for small online businesses. You can determine what sort of content you’ll be providing to your publishers and create certain framework about how you’d like the message to be put across. You can’t dictate everything, of course, but with a solid plan you can mould the affiliate programme that you think will work for you.

  • Some affiliate programs are set up to pay for leads or other actions, but the norm is to pay per sale.
  • Payment options offered by the Shopify Affiliate Program include PayPal or a straight deposit to your bank account.
  • You may only pay commissions for successful conversions, but it still helps to identify the partners who are driving the most traffic to your site.
  • Of course, not every small business will have the spare time and manpower to track an affiliate program.
  • The first step is choosing the platform that’ll help you deliver and manage an affiliate marketing program for your small business.

The program starts with a 15% commission with affiliates on average can earn between $50 to $3,000 per month. In addition, there are no minimum sales required to earn a commission. Some affiliate programs offer tiered commission rates based on performance. This is one of the primary reasons small businesses choose to utilize affiliates to promote and sell their products or services. By channeling your promotion efforts through an affiliate program, you are gaining influence and direct access to a receptive, highly targeted audience more likely to buy from your company. Small businesses can tap into the audience of their affiliates and, as a result, expand their brand’s reach.

Affiliate Program Agreement Template: How to Create One [+ Free Download]

Constant Contact is an email marketing platform for companies that enables them to create and distribute newsletters, campaigns, and other marketing materials. Constant Contact has an affiliate scheme that pays affiliates who recommend new clients to the business. Affiliates make a portion of sales through commissions from the customers’ purchases. HubSpot’s Affiliate Program is a well-known marketing program that allows people and companies to earn commissions by recommending HubSpot’s products and tools.

affiliate marketing system for small businesses

Insights from these reports can help you detect gaps and possible fraudulent activities in any transaction or commission payout. When you join the network, you’ll gain exclusive access to some of the world’s most reputable and top-paying B2B affiliate marketing programs like Gorgias, Sendoso, and Webflow. Formerly known as Linkshare, Rakuten is one of the oldest affiliate networks in the game.

Moosend’s affiliate program allows you to earn up to 40% lifetime recurring commission on every plan your contacts buy. Moreover, the 90-day cookie will give your audience the time they need to make a purchase, while you can earn extra commissions when your contact upgrades their plan. With this program, marketers pay their own money to promote affiliate offers on search results or other online advertising platforms like Facebook Advertising. This is a great option for marketers with an SEO background and want to A/B test to see which ads result in the most referrals — and ROI. You want affiliate marketing software that tracks clicks and sales in real-time. This would allow you to see which of your campaigns are doing well and which ones need improvement.

What are the benefits and importance of an affiliate marketing strategy?

LeadDyno is a cloud-based affiliate tracking software tool that helps eCommerce and SaaS businesses increase their revenue by monitoring the performance of marketing efforts through a centralized dashboard. The software automatically calculates the number of affiliate partner conversions and pays out the commission on time. It provides self-serve capabilities to your partners by allowing them to withdraw payments, access resources, and view reports on their own.

So, if your social network decides to stop letting people use it for promotion, you’ll still have access to your email list and can use that whenever you want. Software that is newly launched in the market can be risky to deploy, so you must know who else is using it. Do your research and find an affiliate marketing software tool that businesses from your industry already use and trust. PartnerStack lets you trigger offers such as bonus incentives to provide a custom experience to your partners.

And that allows for its affiliates to reflect that brand in social media posts. If you think that starting an affiliate program might work for your business, here are a few tips. By partnering, both businesses have expanded their reach to a wider audience and increased their brand reach. If you want to build a business based on authentic engagements with people who genuinely love your brand, this may not deliver the kind of results you’re looking for. When you go through an affiliate network, you don’t have ownership over any of the key assets, such as the program data and affiliate contacts. Your affiliates belong to the network, which functions chiefly as a middleman.

With notable affiliates earning north of $10,000 a month, Elementor is an attractive option to consider. Elementor is a dynamic drag-and-drop website builder used to create more than 7% of all the world’s websites. With hundreds of widgets, integrations, website templates, and design tools, Elementor users can customize and scale their WordPress website-building process without writing a single line of code. All of the tools that we discussed offer either some form of free trial or demo. There are a number of review websites that you can check out before making your final decision.

brokerage affiliate software

Evaluating the level of automation available with your affiliate management software will ensure that repetitive tasks are automated, saving time and resources while increasing accuracy. This marketing automation process reduces manual efforts, allowing more time for other activities like tracking performance metrics or expanding networks. Compared to Google Ads, the cost per sale and return on investment for affiliate marketing is very attractive. Depending on the industry, a sale through Google Ads can cost as much as20x more than the same sale through affiliate marketing. Regarding affiliate marketing platforms, the XCritical AMS platform takes a lot of work to beat.

Many publishers have very dedicated and loyal audiences who in turn are very likely to be interested in your business. National Processing has set itself apart with a variety of online and offline payment processing services that are competitively priced and easy to use. It also stands out for having one of the few merchant services affiliate programs out there. All-in-one solutions like SocialPilot provide a high level of integration and actionable dashboarding for multi-channel social media account management. Its extensive features for publishing and collaboration on social media campaigns mean that small businesses can take on the bigger brands and win.

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